Ivano-Frankivsk
Kyiv
Lviv
Remote
Ukraine
Content Marketing Manager/Lead
We seek a talented Marketing Content Manager to join our Sombra marketing team and play a critical role in building a successful inbound growth engine for the company. This role combines creativity, storytelling, and data-driven content creation to enhance our website’s performance and attract our target audience.
Requirements:
- 5+ years of experience in content marketing, with at least 2 years in a leadership role, preferably in the IT B2B space on the US, and Canadian markets.
- Copywriting background would be a huge benefit.
- Proven ability to create and manage advanced content strategies and roadmaps.
- Hands-on experience in building the inbound lead generation flow.
- Excellent communication and collaboration skills.
- Strong editorial judgment with attention to detail and quality.
- Experience mentoring team members and improving their work.
- Advanced knowledge of SEO and marketing analytics tools.
- Ability to craft content that resonates with C-level business decision-makers and more technical stakeholders.
- Proven expertise in creating SEO-driven content that ranks and converts.
- Exceptional storytelling skills with the ability to simplify complex technical concepts.
- Hands-on experience with CMS platforms (e.g., WordPress).
- Website content management.
- Familiarity with website development principles and how content contributes to user experience.
- Strong research and analytical skills to identify trends and optimize content.
- Ability to manage multiple projects and meet deadlines without compromising quality.
- English proficiency level – B2/C1 or higher.
Responsibilities
- Define and drive the overall content marketing strategy aligned with the company’s business objectives.
- Lead the development of content roadmaps and campaigns that support demand generation and brand building.
- Develop high-quality, engaging, and SEO-optimized content for blogs, case studies, white papers, eBooks, lead magnets, and web pages.
- Collaborate with SEO specialists to create content that drives organic traffic and ranks on targeted keywords.
- Own the content strategy for the website, ensuring alignment with business goals and target audiences.
- Work closely with the web development team to optimize site structure, content flow, and user experience.
- Research industry trends, competitors, and audience behavior to produce relevant and impactful content.
- Create compelling storylines and thought leadership pieces to enhance brand positioning and customer engagement, positioning the company as a market leader.
- Monitor content performance using tools like Google Analytics and refine strategies for continuous improvement.
- Collaborate with cross-functional teams to craft consistent messaging across channels.
- Oversee quality assurance and ensure all content aligns with brand voice and standards.
- Supervise and mentor junior content creators, providing constructive feedback.
What we offer:
- Annual paid vacation of 18 working days.
- Extra vacation days for long-lasting cooperation.
- Annual paid illness of 10 days.
- Maternity/Paternity leave.
- The opportunity for sabbatical leave.
- Marriage and Parenthood Package.
- Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
- Internal education(corporate library, Udemy courses).
- Career development plan.
- English and Spanish classes.
- Paying taxes and managing PE (Private Entrepreneur).
- Technical equipment.
- Internal Referral program.
- Opportunity to take part in company volunteering activities.
- Sombra is a “Friendly to Veterans” award-holder.
