Junior/Middle Lead Generation Specialist
Hybrid,
Office,
Remote
Ukraine
The Lead Generation Specialist supports business growth by identifying, researching, and engaging high-potential leads through outbound outreach. This role executes targeted campaigns (mainly on LinkedIn and emails), develops basic personalized messaging, and qualifies leads based on defined ICP criteria. The specialist works closely with sales and marketing teams to ensure the smooth handoff of qualified opportunities and maintains accurate records in the CRM. Additionally, this role provides feedback on lead quality and campaign performance, contributes ideas to improve processes, and actively develops skills to drive better results over time.
- Knowledge of lead generation tools (LinkedIn Sales Navigator, Apollo, LinkedHelper etc.).
- Knowledge of CRM systems (e.g., Pipedrive)
- Ability to craft basic personalized outreach for diverse audiences and industries.
- Understanding of sales funnels and lead qualification principles.
- Familiarity with ICP segmentation and lead profiling based on geography, industry, seniority, and decision-making authority.
- Highly organized; can manage multiple tasks and meet deadlines.
- Excellent written skills in English (B2 level or higher).
- Proactive mindset with the ability to work independently.
- Basic analytics skills to assess open/reply rates and conversion metrics.
- Collaborative team player, able to work seamlessly with cross-functional teams, including sales and marketing
- Open to feedback and eager to continuously improve performance.
- Execute daily lead generation tasks, following defined outreach workflows and approved templates.
- Conduct targeted research to identify relevant potential opportunities and initiate personalized outreach via LinkedIn, Email, or other approved platforms.
- Qualify leads based on established ICP criteria (e.g., geography, industry, seniority).
- Schedule intro calls or meetings between qualified leads and AE.
- Maintain accurate, complete, and properly tagged records of all leads and accounts in CRM (e.g., Pipedrive).
- Work closely with sales and marketing teams to hand off qualified leads and review qualification processes.
- Participate in team syncs, coaching, and training sessions to improve individual performance.
- Contribute to process improvement by sharing observations (lead quality, messaging performance) and ideas.
- Contribute insights to team discussions aimed at improving workflows, messaging, or targeting.
We offer:
- Annual paid vacation of 18 working days.
- Extra vacation days for long-lasting cooperation.
- Annual paid sick leave of 10 days.
- Maternity/Paternity leave.
- The opportunity for sabbatical leave.
- Marriage and Parenthood Package.
- Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
- Internal education (corporate library, Udemy courses).
- Career development plan.
- English and Spanish classes.
- Paying taxes and managing PE (Private Entrepreneur).
- Technical equipment.
- Internal Referral program.
- Opportunity to take part in company volunteering activities.
- Sombra is a “Friendly to Veterans” award-holder.
