Middle Platform Engineer (Salesforce)

Requirements

• 3+ years of hands-on experience in Salesforce Marketing Cloud administration and deployment.

• Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder.

• Proficiency in SQL for data segmentation and manipulation within Marketing Cloud.

• Experience supporting complex campaign workflows across multiple brands or business units.

• Familiarity with subscriber management, data retention, and consent management.

• Understanding of marketing data privacy regulations (e.g., CAN-SPAM, GDPR).

• Strong attention to detail and ability to execute in high-volume environments.

• Ability to troubleshoot issues related to audience building, deliverability, and automation errors.

• Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.

• Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred.

• Familiarity with AMPscript and/or SSJS for dynamic content creation.

• Experience working with Data Cloud for audience activation and personalization.

• Knowledge of Distributed Marketing, brand templates, and business unit permissions.

• Exposure to email testing tools like Litmus or Email on Acid.

• Understanding of campaign performance analytics using Datorama or similar tools.

Responsibilities

• Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys.

• Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations.

• Implement segmentation strategies using SQL and data filters for targeted communications.

• Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting.

• Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources.

• Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams.

• Establish QA processes and perform pre-deployment testing for all assets and journeys.

• Document configuration decisions, naming conventions, and deployment playbooks for scalability.

• Conduct training sessions to enhance platform usage among marketing teams.

• Stay current on Salesforce Marketing Cloud releases and roadmap enhancements.

• Perform additional ad hoc responsibilities as required

We offer: