Services:
SalesforceIndustry:
EntertainmentLocation:
NY, USAClient since:
2023Our client is a US-based company that offers dynamic, time-based pricing solutions to live entertainment organizations, enabling them to gather data and adjust ticket prices in response to demand.
The company’s solutions are designed to manage more inventory and price more accurately with fewer resources, maximizing the potential of all your tickets. They deliver unprecedented pricing and sales data into a single location, providing insights and driving results. The system consists of a couple of UI sub-projects for promoters, admin, etc., and complex back-end logic.
The client relied heavily on manual work for their marketing operations. Email sending, data preparation, and audience segmentation were performed manually, consuming significant time and creating delays in campaign execution.
They faced several systemic issues inside Salesforce Marketing Cloud:
Subscriber consent and preference fields were spread across numerous Data Extensions. No single source of truth existed for understanding subscriber communication preferences.
Consent information was static and didn’t update in real time. Unsubscribes from core campaigns did not update preference fields, creating compliance risks.
Data fragmentation prevented effective segmentation. Marketers struggled to build relevant, timely, and personalized campaigns. Manual processes slowed responses to market changes.
Hours or days were spent performing tasks that should take minutes. The team was unable to scale or launch campaigns quickly.
Tech stack: Automation Studio, SQL, Journey Builder, CloudPages & APIs.
Unified all subscriber consent fields into one “master preferences” Data Extension. Eliminated inconsistencies across legacy DEs and created a single source of truth.
Moved all repetitive tasks (import → transformation → segmentation → send prep) into scheduled automations. Reduced human error and improved reliability.
SQL-based targeting allowed for:
Connected SFMC with CloudPages and external systems via API. Real-time updates improved preference accuracy and dynamic content logic.
Delivered documentation, training, and best practices. Enabled the team to manage campaigns independently.
The project transformed the client’s marketing operations from manual and reactive to streamlined, centralized, and data-driven.
Stay ahead in the tech world—hit subscribe now
At Sombra, we believe that clarity is the foundation of successful collaboration. This FAQ section addresses common questions to help you better understand how we work, what you can expect from our team, and how we ensure your project's success. You'll find helpful insights here if you're curious about our processes, security policies, or communication practices. If your question isn’t answered below, don’t hesitate to reach out—we’re here to help!
Super engagement models
Of course. Sombra’s pre-sales team works tirelessly to deliver all the necessary information for conscious decision-making, including:
Contact us to get all the details regarding your project estimations or read one of our latest case studies to discover how we work through the project’s phase zero.
Contact us to get all the details regarding your project estimations or read one of our latest case studies to discover how we work through the project’s phase zero.
Contact us to get all the details regarding your project estimations or read one of our latest case studies to discover how we work through the project’s phase zero.
