Back End Development for Online Platform Connecting Brands and Creators

The H Hub is a platform that allows Instagram influencers (people that have a big amount of followers) gather in one place. We provided the tools necessary to unite users in groups, chat, exchange bits of advice, grow the number of their followers, check their statistics and communicate in different ways. The platform enables not only to create a strong network but also to initiate business ties.

 

Back End Development for Online Platform Connecting Brands and Creators

Our Approach

The main challenge of this project was to create the procedure of fetching the photos to receive feedback from the audience. Our team came up with a statistical formula that automatically generated a list of photos to be evaluated on the basis of a number of parameters and, eventually, this logic was put into code.
We were engaged to help with building three modules for the platform. Our team of highly experienced Java engineers worked on Collaborate module, Crit corner, and H Coin.

Collaborate module is a tab that enables creators to post shoots and events and invite other like-minded people near them. This feature allows creators to connect with each other and build a useful network.
The Crit corner is a section where creators can get feedback on their work. There are two options, either receive criticism on own work or evaluate photos of other users.
The evaluation is performed based on three criteria:

    • Color
    • Composition
    • Subject

“H Coin” is the internal money system that allows users to earn “coins” and buy branded items  – this module is currently under development.

Business Value

 

We were engaged to help with building three modules for the platform. Our team of highly experienced Java engineers worked on Collaborate module, Crit corner, and Internal currency. 

One of the most significant assets of the system is that it gives creators (Instagram influencers/photographers/models) tools to connect with other passionate creators. For example, if you are a photographer or videographer, or makeup artist you can find a model for your photoshoot or workshop in a matter of seconds. What is more, the search allows filtering candidates with desirable characteristics according to their popularity on Instagram.

Also, members of the platform can create public/private events or photoshoots and invite other creators to attend them. The same works in the opposite direction: members can search for the events they would like to attend.

Another feature is the possibility to give and receive feedback from other influencers about the photos one posts. The feedback presupposes evaluation of the color, composition, and subject of the photo. The platform also allows exchanging messages.  

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Chris Garbacz

Co-founder, StudioNinja

The solution launched to user praise and minimal bugs. Sombra has adapted to technical challenges and limited resources throughout the partnership. Consistent communication, flexibility, and a willingness to incorporate feedback have enabled a seamlessly integrated workflow. Our relationship has run smoothly since the beginning.
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Martin Weber

CTO, Fooring Company

This is the best offshoring experience I’ve had in my 25 years of doing this. Sombra is very productive. We’re cranking things out with very little rework needed. We have speed and quality, which is important because the system is live, so if we make a change, it has an immediate effect on our customer base.
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Sloan Ginn

Former Director of Product

Sombra successfully delivered a smooth-functioning product in the time that the client needed. Their developers were competent and receptive to feedback; the team lead, in particular, proved to have great expertise. They were accommodating of large and abrupt changes, making them a reliable partner.
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Jack Crews

CTO, Legal Monkeys

Sombra keeps everything simple and prioritizes getting the work done. One thing that I was pleased with was that Sombra was able to adapt to and learn our approach to software development. They adopted our best practices and were productive within that development methodology. Overall, the quality of their work is above average.
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