Services:
SalesforceLocation:
London, UKClient since:
2018Our client is a UK-based connectivity solutions provider specializing in fast, flexible, and hassle-free internet for shared living spaces like military bases, student housing, resorts, and retirement communities. They offer seamless, site-wide Wi-Fi with no installation delays, no long-term contracts, and secure private networks.
The client’s integration with Salesforce, initially written in PHP, had become outdated and difficult to maintain. As a result, they faced issues when trying to scale:
Marketing communications (e.g., email campaigns) were often delayed or sent manually and the subscription tracking — the backbone of their revenue model — became unreliable.
When the client decided to expand their Salesforce usage by introducing a new data structure and adopting Marketing Cloud, they needed flawless synchronization between internal systems and Salesforce. However, the existing syncing service was unstable and often required manual fixes. Marketing processes had to be managed manually, which increased the risk of human error and days-long sync delays.
We kicked off with a client’s needs assessment. After that, the project team consisted of a lead developer from our side and several QA personnel from the client’s side. As the project evolved, more specialists joined to support ongoing efforts.
Navigating Salesforce Marketing Cloud posed challenges:
Our engineers had to experiment extensively to understand the correct API behaviours and parameters.
Given the high business priority, we worked closely with the client’s Marketing team. Continuous communication helped us clarify requirements and align the Marketing Cloud configuration with their operational needs.
Tech stack: Kotlin, Spring Boot, Hibernate, REST API
Our solution delivered:
