Salesforce Marketing Cloud
Turn your marketing efforts into a business growth machine. Sombra brings its Salesforce engineering expertise to help businesses benefit from personalized, automated marketing at scale using Salesforce Marketing Cloud through expert integration, automation, and QA services.
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Clients trust us
Any of these problems slowing you down?
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Marketing content doesn’t reach the right audience: campaigns are scattered across tools, making it hard to deliver consistent messaging and personalized experiences.
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Instead of focusing on growth, marketers are bogged down with manual configurations, user access, and repetitive tasks.
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Conflicting performance reports make it challenging to understand what’s driving conversions — or where budgets are wasted.
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Without unified tools, managing email, SMS, social media, and web at scale becomes costly, time-consuming, and inconsistent.
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Outdated designs, poor personalization, and limited templates result in lower open and click-through rates.
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Manual campaign adjustment & tracking, which limits how many customers you can reach with truly relevant experiences.
Services we offer
Design, automate, and monitor personalized email campaigns at scale using Journey Builder, Automation Studio, and API call-triggered sends. Additionally, we help you track, analyze, and optimize campaign performance using native reporting tools and system data views through custom SQL activities.
Set up platform configuration, user access, security settings, domain authentication, send classifications, business units, and subscription management.
Define data extensions, establish data relationships, and configure audience segmentation for targeted campaigns.
Build responsive email templates with HTML/CSS and apply AMPscript, SSJS, Einstein, and real-time data for tailored content delivery.
Validate marketing assets, campaigns, automations, and data flows.
Integrate Marketing Cloud with Salesforce CRM, websites, and third-party platforms (data warehouses, payment gateways, advertising, and analytics platforms).
Ensure consistent messaging across email, mobile, social media, and the web to deliver a unified customer engagement experience.
What you get with Sombra’s Salesforce Marketing Cloud Services
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40% decrease in development time
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Boost marketing ROI
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Improved user personalization
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98% of projects delivered on time and within scope
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Money-back guarantee for risk-free engagement
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Proven methodologies for breaking down complex challenges
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Flexible scaling and descaling options
Still trying to expand your business’ marketing efforts across the various channels?
We're here to help you setup value-driven Salesforce setup to achieve your business goals.
Contact us for a 30-minute consultationSombra's insights
Salesforce Marketing Cloud game-changing features
For businesses that aim to provide personalized experiences to their customers, Salesforce Marketing Cloud is the solution to adopt.
Together, with our Sombra team, you can create AI-powered customer journeys that automate cross-channel interactions, decision splits, and A/B testing while delivering real-time performance insights.
Our team builds tailored email, mobile, social, and advertising campaigns that prioritize first-party data for precise targeting and measurable engagement. With Salesforce Marketing Cloud features, brands can create optimized web experiences, manage dynamic content across channels, and streamline collaboration through centralized content management. Using advanced analytics and unified customer profiles, Sombra can set up smarter segmentation, real-time personalization, and predictive insights.
We can also help you implement loyalty programs to boost your user retention through automated rewards and data-driven incentives. From architecture to execution, Sombra ensures your marketing operations are a scalable, governed growth engine that turns complex marketing operations into consistent, high-impact customer experiences.
Frequently asked questions
What is Marketing Cloud in Salesforce?
Salesforce Marketing Cloud is a robust digital marketing platform that enables businesses to provide tailored customer experiences across various channels such as email, SMS, social media, and mobile applications.
What businesses would benefit from integrating with SFMC?
Salesforce Marketing Cloud is built for organizations aiming to enhance customer engagement and execute more effective marketing campaigns. E-commerce brands, nonprofits, B2C companies, and B2B organizations all benefit from SFMC’s ability to run personalized campaigns, monitor customer behaviour in real-time, automate marketing processes across channels, and build stronger customer relationships and loyalty.
How long does it take to implement Salesforce Marketing Cloud?
Implementation timelines vary based on your requirements. A standard setup can take a few weeks, while larger projects with complex integrations may take a few months. We provide a clear roadmap and phased approach to minimize disruption.
What businesses need to know while choosing a Marketing Cloud consultant?
70% of Salesforce implementations achieve greater success when supported by experienced consulting partners. Choosing the right Salesforce Marketing Cloud consultant requires evaluating expertise in:
- automation,
- data segmentation,
- customer journey design,
- integration across Salesforce Clouds.
At Sombra, we go beyond certifications. Our team combines Salesforce Marketing Cloud expertise with strong problem-solving skills. We are experienced in designing customer journeys and data models, proficient in SQL, and capable of building custom preference centers. We optimize data and audience segmentation to ensure campaigns are efficient, personalized, and impactful, transforming our clients’ business challenges into success stories.
How should your business prepare for Salesforce Marketing Cloud implementation?
Salesforce Marketing Cloud is a powerful tool for improving engagement and experiences for your digital-first customers. However, before a business starts using Salesforce Marketing Cloud, there are a few main things they should know:
- Their marketing goals. How can Salesforce Marketing Cloud’s capabilities help them achieve these goals
- Do they have the people and skills to use Salesforce Marketing Cloud properly?
- How will they keep their customer data safe and secure when using Salesforce Marketing Cloud?
A business should take time to learn about Salesforce Marketing Cloud and how its capabilities align with its business objectives. That’s exactly what Sombra can help you with, since we specialize in delivering results that matter on time and on budget, not overpromising.