Top 5 UX/UI Design Trends for 2023

Yana Troianska

November 11, 2022

You don’t have to be a psychic to predict next year’s UX/UI trends. All you have to do is analyze the market, its fluctuations, user behavior, and previous year’s trends and use your extensive expertise to derive UX/UI design trends for 2023. 

How do you engage customers in 2023? What are the top UX/UI design trends that keep clients coming back? And how would they work in different industries? We know you’re eager to find out. But let’s just pause for a second to remind ourselves why we should care about user interface and user experience in software.

More important than you think

Have you ever judged the credibility of a website or app by its appearance? We’re sure you have, just like 75% of people surveyed. The market continues to introduce new UI lures year after year, so this figure is only expected to grow.

However, a good design goes beyond visual appeal. Instead of just looking at a webpage or app, customers should fuse with them. In fact, research from Top Design Firms found that poor functionality causes 42% of people to leave a website. Ouch. 

42% of consumers leave websites because of poor functionality

This statistic points to the UX component as the most salient means to address users’ utility needs: accessibility, ease of navigation, and responsiveness.

An eye-catching design coupled with a carefully planned user experience attracts users and even makes them more generous. One survey found that more convenience would make 43% of respondents pay more.

It seems we’re not the only ones who believe excellent UI and UX are as important as the database you use. So let’s jump into the most fascinating part of this post and learn about some of the hottest UX/UI trends in 2023.

Top 5 Product Design Trends of 2023

If you’re a UX/UI designer, project manager, or decision-maker looking to improve your customer experience, take a closer look at these UX/UI trends.

1. Neo-brutalism

It’s not news that trends are cyclical. That may be why neo-brutalism is a reemerging UI design trend, but with new momentum. Neobrutalism is known for its industrial appearance. Additional characteristics include:

  • Limited color palettes
  • Overlapping elements 
  • Lack of symmetry
  • Almost unstyled HTML

We believe it became popular again because these days, we’re oversaturated with all the bells and whistles on the web. Neobrutalism recalls an era of early web design when technology seemed more like an opportunity than an invasion. This retro style uncompromisingly reduces elements to the essentials, emphasizing readability over form. 


Also, because it involves fewer complicated design elements, neo-brutalistic websites can load very fast without CSS or JavaScript slowing everything down. With good old HTML alone, they offer excellent usability and search engine optimization.

A rather atypical yet provocative idea. Is it something you might try? If not, you could start with something more classical, like abstract geometric shapes, for example.

2. Abstract geometry 

The sharp and modern look of abstract illustrations made with geometric patterns is shaking up the design world. These illustrations are characterized by bright colors and airy lines, straight or curvy. Designs that incorporate these elements are usually minimalistic yet vibrant.

The biggest strength of this trend is its flexibility. You can create endless abstract compositions using flat or 3D shapes like triangles, squares, and circles. Because you can add contrasting text to your composition, designers often use geometric patterns as backgrounds for typography and photos. This adds depth to their designs and creates a hierarchy between the visual components. The technique guarantees a high degree of freedom many designers will appreciate.

3. Augmented reality (AR) and 3D models

The variety of AR software development use cases is growing. Industries like retail, manufacturing, logistics, education, healthcare, and tourism have embraced the immersive experience and already benefit from AR. 

If you want your app to stay relevant, hop on the AR/VR wagon because the market is expected to reach $97 billion by 2025. AR enriches your environment with visuals and sounds that create a whole new experience — one that’s entertaining but also provides practical value.

Let’s look at the e-commerce sector, for example. Compared to traditional product images, AR does a much better job of conveying specifics like product appearance, texture, and other details. Plus, it allows users to buy with greater confidence, increasing their satisfaction and loyalty.

4. Microinteractions

Seeing the results of your actions is always satisfying, even if you just hit a button and see an animation in response. That’s what microinteractions are all about — small moments that validate a user’s interaction with the design.

You likely encountered microinteractions if you’ve ever used Airbnb. Pressing the “pay” button produces vibration and sound-based feedback on your mobile device. 


Microinteractions literally surround us in our everyday lives. They happen when we mute or unmute phones, lock screens, swipe, and scroll, or simply wait for a download to finish. The latter is especially important because, without a microinteraction, nothing indicates that a download is progressing, and users may abandon your site thinking it’s not responding.

Microinteractions help users communicate with your interface more effectively. Although this element is nearly invisible, its absence may make experience with your app or website incomplete.

5. Data visualization

Internet browsing has altered users’ attention spans (spoiler: not in a positive way). People are likely to leave a website if they can’t find what they need in 8 seconds, and apps like TikTok aren’t helping improve concentration. That’s why digital entrepreneurs have to work extra hard and use the UX trends of 2023 to capture audience attention.

attention span

Data visualization can be one of them. Displaying data in an engaging and accessible way helps users process it quickly and accurately make informed decisions. Don’t maps, charts, diagrams, or infographics look much better than a page of solid text?

In addition to improving the aesthetics of your website’s design, good data visualization also improves usability. This might not be the hottest web design trend for 2023, but it’s still a nice touch that’s often overlooked.

Now, how do these trends fit into different industries? Let’s take a look at what you can do with interesting design solutions at your fingertips.

The use of UX/UI trends across healthcare and fintech

We’ve already mentioned ways you can use AR in e-commerce. But what about healthcare? 

As you might know, the use of AR in healthcare is a widespread phenomenon. For example, medical students use AR apps to study the arrangement of muscles, bones, and internal organs. And nurses use AR technology to effortlessly find veins. By using vein projection directly on the skin, nurses can quickly locate peripheral vasculature and take samples on the first try.

Microinteractions are a perfect fit for fintech, where each action is deliberate and, thus, calls for corresponding feedback. Plus, as banks collect vast amounts of valuable information, engaging data visualization will be useful for both users and bank employees.

Whatever industry you’re in, you’re sure to find a UX/UI trend that suits your taste and market needs. Working with a software engineering team like Sombra, you can put your ideas into practice for any industry. We have over nine years of experience providing solutions for various sectors, including hospitality, healthcare, fintech, online education, and e-commerce. And that’s a lot of user interfaces.


Design isn’t just product wrapping. It’s a comprehensive concept embedded in every aspect of your business; so consider following its trends in 2023. The ones that made it to our list are neo brutalism, abstract geometry, AR, microinteractions, and data visualization. But there are plenty of others.

If you want the UX/UI design of your solution to catch the eyes and hearts of your users, you can fully rely on Sombra to implement your vision. Contact us, and let’s discuss the look and feel of your digital solution today.

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